- Simple but yet creative - News based stories solicit straightforward headline but an article or a feature, ideally, should have a creative headline. It always is an opening door.
- Humour - Have some pun or satire in it. Basically, little humour is always a desired ingredient
- Basis the subject, use of some common French or latin word too is acceptable. More so, in case of travel or food based write ups. It connects with the overall milieu!
- Hinglish – In Indian context, of late ‘hinglish’ has evolved as a ‘new language’ especially amongst the Gen-Y readers. So may be, depending upon the story, use of a hinglish word here and there is not a bad choice.
- Ratify - It is not actually a bad idea to have the headline run amongst few of your friends. See their response. May be take feed back too (but not too much!) and if your headline is a ‘thumbs down” by all, then there is a serious need to change it otherwise you just go ahead. Your own conviction is the ultimate check point.
- Think as a reader – Always think as the potential reader before writing the headline and the story. In other words, convince YOUR SELF dispassionately on the headline to become passionate about it.
About Jaideep: I am a Marketing professional by choice and a writer by aspirations. I love to give shape to my thoughts by weaving words together. I like to write on multi topics including Travel, Food, Movie Review, Art & Literature and yes, politics and current affairs too.
For any writing requirement, please contact me on jaideepbhattacharjee76@gmail.