Written by: Anagha Patil
“ What happened in Paris . .
Ended last night in Vegas ” . . .
is the fateful story of every unfortunate
guest post that lacks quirky, crispy heads *pause for effect* and subheads.When
on a date, of course you feel interested in the way he showers you with
chivalry or the way pink glitter surrounds her when she walks. But what exactly
gets you going is the head, more obviously, the face. It is definitely the head
that rules everything (Literally and figuratively). This notion really took me
aboard in analysing the need and making of terrific headlines that play a
surefire trick to getting things done.The headlines go on these lines . . .
THE HOW-TO FORMULA
#1 How to _____ even if ______ .
Everybody has a dream that has a back
turn.This How-to lures people to relate their own minuses.
How to blog like a pro even if you’re a
newbie.
#2 How to _____ your_____ will love !
Okay, now every blogger wants to be
loved.This explains the need.
How to write content your audience will
love !
How to make a cake your wife will love !
#3 How to _______ in 2015 .
All new and preppy.Who doesn’t want to
live in the current era and do things that are the new hype !
How to create a six figure blog in 2015 !
#4 How to use _______ to _______.
Resources that we hear everyday and are
always on the tip of our tongue, do give readers a reason to scrape through the
post.
How to use Twitter/Facebook to create an
audience.
How to use a hair dryer to blow your newly
coloured bangs !
#5 How to ______ while _______.
Multitasking is not only attracting but
also the need of the hour. This is a surefire sneak peak that readers would
give up to.
How to travel abroad while infants along.
How to invent pitch ideas while day
dreaming.
How to hack your boss’s pc while he is
away !
THE INCORRECT FORMULA
#6 10_______ mistakes that make you
sound/look/appear dumb (or whatever)
And nobody wants to be dumb.Readers will
sneakily, if not publicly, have a look at this one to check if they are dumb!
5 marketing mistakes that make you sound
wannabe.
10 proposal mistakes that make your
girlfriend think you’re dumb!
#7 Do you make these 13________ mistakes?
Make the figure abrupt like 13 or 23
(prime numbers, you see) to sound like you are definitely going to be different
and rare like those numbers.And readers will surely pull into to
Do you make these 7 pitching mistakes?
#8 20________ mistakes you don’t know
you’re making!
OMG, i’m I making those ! Lemme check
those out.Not 20, but the reader has already got the idea that maybe he has
definitely made one of those mistakes.
20 email mistakes you don’t have any idea
you’re making ! (More views)
THE FAME FORMULA
#9 The (celebrity name) school of
_________ .
Use this one carefully, though it is safer
if played safe. Research says celeb names unleash
the power to power-backed articles.
The Bill Gates school of tech marketing.
The Shakespeare school of anecdotal
writings.
#10 5 little known things that
make________ a terrific_________.
Again a controversy-packed one. But that
seems legit as long as you’re stating the positives about the person.
10 little known things that make Tiger
Woods a terrific golf player.
7 little known factor that make Zuckerberg
the best CEO !
THE ALERT SIGNBOARD FORMULA
#11 WARNING : ____________
No matter what your content is and how you
format it, there is something about the word ‘Warning’ that lets people in.
WARNING : You should never commit these
grammar mistakes.
WARNING : These cats can prove fatal for
your new branded loafer !
#12 _____ alert : ________________.
This is a warning yet a warm gesture
because the writer wants his specific community or audience to know these
things, that will safeguard them.
MOM alert : These actions make you look
like a maniac!
MARKET alert : 5 types of clients you don’t
want to mess with.
#13 The shocking truth about _______!
No wonder, this oldie head still works for
people but it also creates a sturdy need to dwell on the content- It sure as
hell should be shocking.
The shocking truth about (famous brand
name) !
The shocking truth about online marketing
tools !
MAKE PEACE FORMULA
#14 The minimalist guide to
__________________.
Sometimes people don’t want a ‘140 tips to
this’ or a ‘105 ways to that’.There are already quite busy and they need
quicker responses that get them going on the go.
The minimalist guide to landing more
clients via email.
#15 The Zen of _________________ .
Zen leads to calm, serenity and the
Buddhist psychology.The Zen of meditation wouldn’t sounds remarkable because
they are words from the same family.Instead you can write something chaotic -
The Zen of troublesome marketing tools.
MISCELLANEOUS
#16 14 truth nobody will tell you about
_____________.
And now the reader is revealing them, so
jump readers !
7 truth no financial adviser will tell you
about buying houses.
12 truths no boy friend will tell you
about you !
#17 The 3 laws of ______________.
“LAWS” , another catchy word. There is
something heavenly about this word that catches attention.Why are Newton’s law
so famous and memorable till date otherwise !
The 5 laws of blog building and money
making.
#18 9 unthinkable secrets
about____________.
So how did the writer think up of them?
Let’s peek in to get an idea.Maybe we get a clue anytime !
10 unthinkable secrets about Facebook.
5 unthinkable secrets about your cat.
#19 How safe is your__________
from_____________ ?
Now this one pulls at the core, not just
the brain.
How safe is your reputation from potential
clients?
How safe is your spouse from the office
secretary?
#20 How to take charge of
your __________?
This requires a bit of a research as to what problems bloggers
go through. Google this statement and you will find many answers such as-
How to take charge of your freelance
career?
How to take charge of dominating clients?
How to take charge of baldness?
The list goes on..
And this gives you a solid outline to
invent more heads. So gear up people, construct headlines and wreck the
internet !
All the best ;)
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